Valuo
Ocycle
Web App
Mobile app
Role: UI Design ~ Design System ~ Motion Design
Role: Product design ~ UX thinking ~ Visual identity
Role: UI Design ~ Design System ~ Motion Design
(UX in collaboration with the product team)
Role: Product design ~ UX thinking ~ Visual identity
(UX in collaboration with the product team)
Valuo.cz is one of the leading Czech platforms for property valuation and market insights, used by thousands of real estate professionals and trusted by several leading Czech banks. This project focused on designing Valuo Map, a new map-based web application that makes property values, sales history, and listings easy to explore through a clear and intuitive interface.
Valuo.cz is one of the leading Czech platforms for property valuation and market insights, used by thousands of real estate professionals and trusted by several leading Czech banks. This project focused on designing Valuo Map, a new map-based web application that makes property values, sales history, and listings easy to explore through a clear and intuitive interface.
Problem & Goal
Problem:
The challenge was to turn complex property data into a simple, intuitive, and easy-to-use experience.
Goal:
Design a new product experience for Valuo Map that helps users find information faster, reduces cognitive load, and builds confidence when making property decisions.
Problem & Goal
Problem
The challenge was to turn complex property data into a simple, intuitive, and easy-to-use experience.
Goal
Design a new product experience for Valuo Map that helps users find information faster, reduces cognitive load, and builds confidence when making property decisions.
Problem & Goal
Problem:
The challenge was to turn complex property data into a simple, intuitive, and easy-to-use experience.
Goal:
Design a new product experience for Valuo Map that helps users find information faster, reduces cognitive load, and builds confidence when making property decisions.
Problem & Goal
Problem:
The challenge was to turn complex property data into a simple, intuitive, and easy-to-use experience.
Goal:
Design a new product experience for Valuo Map that helps users find information faster, reduces cognitive load, and builds confidence when making property decisions.
The result is a web application that helps people make more informed property decisions.
The result is a web application that helps people make more informed property decisions.
Product approach
Product approach
The interface was designed to make complex information feel simple.
The interface was designed to make complex information feel simple.
Clear hierarchy, generous spacing, and thoughtful use of color help users focus on what matters without feeling overwhelmed.
Clear hierarchy, generous spacing, and thoughtful use of color help users focus on what matters without feeling overwhelmed.
Clear hierarchy, generous spacing, and thoughtful use of color help users focus on what matters without feeling overwhelmed.
Design principles
Design principles
Clarity first
Clarity first
Clarity first
Clarity first
The interface was designed to make complex information feel simple.
The interface was designed to make complex information feel simple.
The interface was designed to make complex information feel simple.
Build trust
Build trust
Build trust
Use clear layouts and consistent design to make data feel reliable.
Use clear layouts and consistent design to make data feel reliable.
Faster decisions
Faster decisions
Faster decisions
Help users quickly find and compare property information.
Help users quickly find and compare property information.
Visual Language & Interface
The interface extends the existing Valuo visual identity into a complete digital product.
The interface extends the existing Valuo visual identity into a complete digital product.
The interface extends the existing Valuo visual identity into a complete digital product.
The interface extends the existing Valuo visual identity into a complete digital product.
A light color palette, clear typography, and consistent components create a friendly experience while supporting large amounts of data.
A light color palette, clear typography, and consistent components create a friendly experience while supporting large amounts of data.
Map experience
The interactive map is the main entry point, helping users quickly explore properties, listings, and price estimates.
The interactive map is the main entry point, helping users quickly explore properties, listings, and price estimates.
The interactive map is the main entry point, helping users quickly explore properties, listings, and price estimates.
The interactive map is the main entry point, helping users quickly explore properties, listings, and price estimates.
The interactive map is the main entry point, helping users quickly explore properties, listings, and price estimates.
Property detail
All important information is grouped into one clear view, including estimated value, sales history, and current listings.
All important information is grouped into one clear view, including estimated value, sales history, and current listings.
All important information is grouped into one clear view, including estimated value, sales history, and current listings.
All important information is grouped into one clear view, including estimated value, sales history, and current listings.
Filters & navigation
Filtering tools make it easy to narrow results and explore relevant properties without unnecessary complexity.
Filtering tools make it easy to narrow results and explore relevant properties without unnecessary complexity.
Filtering tools make it easy to narrow results and explore relevant properties without unnecessary complexity.
Filtering tools make it easy to narrow results and explore relevant properties without unnecessary complexity.
Design system
Design system
A scalable design system was created to keep the Valuo product consistent across desktop and mobile.
A scalable design system was created to keep the Valuo product consistent across desktop and mobile.
The system includes colors, typography, icons, components, buttons, inputs, dropdowns, shadows, and spacing rules.
The system includes colors, typography, icons, components, buttons, inputs, dropdowns, shadows, and spacing rules.
A few words from our client
A few words from our client
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We are extremely satisfied with Alena's work. She has been creating graphic design for our company, Valuo.cz, for more than a year, and we believe our collaboration will continue in the future. Alena has a talent for creating designs that are not only visually appealing but, above all, functional. She is also highly skilled in solving UX design challenges.
We are extremely satisfied with Alena's work. She has been creating graphic design for our company, Valuo.cz, for more than a year, and we believe our collaboration will continue in the future. Alena has a talent for creating designs that are not only visually appealing but, above all, functional. She is also highly skilled in solving UX design challenges.
Radek Šitera
Founder of Valuo.cz
Radek Šitera
Founder of Valuo.cz
Project summary
Project summary
Role:
Digital Product Designer
Role:
Digital Product Designer
Focus:
Designing a data-rich web application for property valuation
Focus:
Designing a data-rich web application for property valuation
Outcome:
A scalable web application simplifying complex property data through a clear and intuitive interface
Outcome:
A scalable web application simplifying complex property data through a clear and intuitive interface
Interested in a similar approach for your project? Share a few details using the form below, and I'll be in touch soon.
Interested in a similar approach for your project? Share a few details using the form below, and I'll be in touch soon.
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Alena Janíčková
aj studio © 2026
Alena Janíčková
aj studio © 2026
Prague based
Czech Republic
Prague based
Czech Republic
Prague based
Czech Republic