About

I design digital products and brand systems with a focus on clarity, structure and purpose.

With over 14 years I’ve worked across agencies and independent projects, learning to look beyond the final visual and think about how everything works together.

My background in visual arts still shapes the way I work. I care about detail, composition and balance, but also about the bigger picture and the context behind every decision.

I approach each project as a collaboration rather than a simple client–designer relationship. I believe the best design comes from understanding the people, the brand and the reason behind it, not simply following what’s trending.