Brand Identity
For Elka Underwear, which is a beautiful formal wear of a Czech brand, I designed a new visual identity. I started with some sketches and then I created other printed matter and digital materials (present box, corporate identity, brochure, clothing tag, business card, cover for sheet and more).









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Alena Janickova © 2025
Alena Janickova © 2025
Alena Janickova © 2025
Prague based
Czech Republic
Prague based
Czech Republic
Prague based
Czech Republic
Prague based
Czech Republic
Prague based
Czech Republic
Alena Janickova © 2025
Alena Janickova © 2025